The goal was to have a single high-resolution asset, enriched with accurate metadata and taxonomy.
Our vision for Rituals' Content Transformation Program drove the requirements for a suitable DAM solution. From there, Full Force Digital orchestrated every step of the process, including tool selection, implementation, data modeling, and process design.
As a result, Rituals now has complete control over the assets in the DAM and its consistency across all internal and external endpoints like wholesale partners and to social. Our solution has greatly reduced manual labor by automating re-sizing and versioning, allowing a wider user audience to utilize high-end assets and encouraging asset re-use instead of creating new ones.