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Collins Foods Europe, KFC's master franchiser for the Dutch market, has a strong agenda for growth of digital sales.
To meet today's customer expectation of a flawless omnichannel experience, building the right digital capabilities in the organization is key. Full Force Digital was commissioned to design a new team structure and help onboard the right people.
"Full Force Digital helped us to understand the digital roles and capabilties we needed to achieve our goals. Furthermore, with their deep digital expertise and understanding of our brand and culture Full Force Digital fully unburdened our Marketing and HR teams in selecting and onboarding new team members."
Head of Marketing at Collins Foods Europe
Making it happen
We designed the org chart for digital following the digital strategy. Created role descriptions and supported the existing hiring process by reviewing resumees and interviewing candidates. Only after multiple rounds of interviews we introduced candidates to the client. We designed the onboarding proces for the new roles and trained the new hires to get up to speed fast.
Results and value
The new team structure for digital now fully matches and supports the ambitious digital roadmap. The sales channels role was redefined, new talent was attracted and existing team members were re-casted for new roles that better fit their talent and career goals. Minimum effort was needed for the client so they could focus on other priorities.
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"It was absolutely amazing to co-create the new team structure and get the trust to select the right people for the right roles. The team is now fully geared up for success"
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Digital accelerator & Partner at Full Force Digital
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Gazelle