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Collins Foods Europe, KFC's master franchiser for the Dutch market, has a strong agenda for growth of digital sales.
To meet today's customer expectation of a flawless omnichannel experience, building the right application architecture is key. Full Force Digital was commissioned to redesign and simplify the digital technology architecture for the KFC brand in the Netherlands.
"As a marketeer I know how important digital channels are in enabling a seamless user experience and ultimatley creating brand preference. With the help of FFD we migrated to a new, simple yet feature-rich technology ecosystem that allows us to drive digital sales effectively and meet today's customer needs.”
Head of Marketing at Collins Foods Europe
Making it happen
After carefully reviewing existing blockers for a smooth customer experience using KFC's digital channels, we redesigned and simplified their digital technology ecosystem and data management. We focussed on operational excellence, building capabilities and meeting the core needs of the KFC customer.
Results and value
The overall data management effort is reduced by 60%, due to the simplification of the application- and data architecture. The number of errors on KFC's digital channels is reduced with over 50%. This shift improved go to market timelines, overall user experience and the capability to manage offers via marketplaces such as UberEats, leading to more visibility and with it sales.
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"It was an absolute joy to work on the digital technology landscape for KFC NL. Rooted in mutual trust, the team embraced the change with a true open mindset and a willingness to try new paths. They are now fully equipped to operate in this fast-paced industry with shifting digital customer needs.”
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Digital Architect at Full Force Digital
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Gazelle