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For mass and made-to-measure: Atomic Content is the solution
In the dynamic landscape of increasing customer expectations and ever evolving technologies, the demand for relevant product and brand experiences are on the rise. To meet these demands, companies continue to strive to align with customer expectations by delivering precisely targeted content, at the right time, location, and context.
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Smart investment in the future: a strong business case for a successful digital transformation
Digital transformation projects often conjure up both enthusiasm and restraint among executives. Making a persuasive case about why digital transformation is a good idea requires presenting a strong business case.
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AI and tech innovations are tilting the marketing profession
Marketing has always been heavily data-driven and full of repetitive processes. This is precisely why we are at the start of a revolution, as technology is transforming the way we work and how marketing operations are set up. Collectively, generative content, AI process automation, decentralised martech, and optimal user experiences are revolutionising the business.
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Make digital the crown jewel of your personalisation strategy.
As a marketing officer, you want to provide continuous, effective, and personalised content. Even in an increasingly complex digital landscape. For this new digital reality, dynamic digital-centric content and data-driven content distribution are key. But how do you get to the digital top?
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How digital twins make personalised content easier
Digital twins – virtual versions of products – help you more easily offer personalised content consistently and effectively: images and videos in all possible colour and shape variations. Read how to do that here.
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Make your digital assets work for you | Asset Management
Discover how content innovation, automation, and Digital Asset Management revolutionize customer-centricity at scale. Seamlessly blend online and offline experiences, with an efficient and flexible operational model that ensures creative freedom, consistency, and control of the operation.
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Gazelle