Where automated content is able to sharply address the most promising touchpoints in the Consumer Value Journey.
To succeed, we analyzed and modelled complex multi-functional aspects. We orchestrated data, profiles, content, and technology to deliver a unique e-business proposition. The project advanced through multiple proof points prior to the global rollout, accommodating different organizations and maturity levels with a mix of central solutions and local options.
The combination of deep data- and content knowledge and executive business views drove this complete digital transformation from strategy to implementation, contributing to the delivery of double growth vs. average market growth.