This framework enables people growth and strategic communication and planning across teams, products, segments, channels, and touchpoints, supporting the delivery of the digital strategy.
In establishing the AkzoNobel framework, we concentrated on Digital-Marketing, -Sales, -Care, -CRM, and the Digital-Foundation, aligning them with the B2B and B2C Customer Funnel. We provided both high-level and detailed descriptions of these domains through Epics and Capability definitions, ensuring validation from business stakeholders. These definitions serve as the foundation for enhancing the customer experience systematically. Furthermore, we mapped go-to-market models and journeys to key epics and capabilities.
AkzoNobel has gained extensive insight into required capabilities across various domains and is now capable of prioritizing the orchestration of business capabilities based on go-to-market relevance. This approach enables them to focus on areas with the greatest impact and assess the suitability of the existing system landscape.