Rituals’ Content Innovation: From Content Explosion to Smart Automation

In this video, you see how Rituals managed their rapid digital growth, which resulted in a significant “content explosion” due to the expansion of their digital commerce efforts.

To manage this scale and complexity, Full Force Digital collaborated with Rituals to update their content value chain based on atomic content, automation, and an extensive content transformation program.

At the table are Rens Pels, co-founder of Full Force Digital, and Hannah Merrett, Head of UX & Content Transformation at Rituals. They discuss how they optimized the target operating model, by streamlining processes, optimizing workflows, and leveraging automation to manage this large-scale content operation. 

Topics include how Rituals tackled the content explosion using digital twins, AI, CGI, digital asset management, and process automation; the role of atomic content in creating personalized and immersive digital experiences; and how the collaboration between Full Force Digital and Rituals led to a more efficient, digitally-driven content operation. 

This video is a case presentation of our content value chain programme for Rituals, presented at EmerceTV in December 2024.