AkzoNobel Reduces Campaign Lead Time by 60% Through AI and Automation

Each year, AkzoNobel launches ‘Colour of the Year’—a global campaign that must be rolled out rapidly across 60 markets. So how do you ensure scalable, efficient, and personalised content creation in such a scenario? In collaboration with Full Force Digital, AkzoNobel developed a digital approach that unites marketing and commerce via the digital engagement engine.

At the table: Joris Vollebergh, VP Digital Commerce Solutions at AkzoNobel, and Eric van der Hoeven, co-founder and co-owner of Full Force Digital. Among the topics we discuss:

• Why a strong content supply chain is crucial for international e-commerce
• How to combine scalability with personalisation and efficiency
• How AkzoNobel reduced lead time by 60% through a clear target technology architecture

This video is a case presentation of our automation programme for AkzoNobel, presented at EmerceTV in June 2025.