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Direct Diagnostics' goal is to transform the healthcare system from disease control to disease prevention.
By encouraging and giving people tools to take control of a healthy lifestyle. Our key challenge was defining the foundation and approach for the D2C platform launch, integrating content planning, platform design, and go-to-market strategies across multiple channels seamlessly.
"Very happy with the orchestration of Full Force Digital in the realisation of the digital backbone, that allows direct interaction with customers"
CEO Direct Diagnostics (Sanquin)
Making it happen
We supported the setup and launch of a D2C platform and provided essential building blocks, including content planning and coordination based on customer journeys. Designing, developing, and configuring the platform to accommodate content, data, and order management flows. Design go-to-market strategies for the launch on various channels: Web, E-commerce, CRM, and Social.
Results and value
Our expertise and orchestration ensured that all functionalities were delivered in time, leading to a complete launch of the start-up, and enabling direct customer interaction.
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"A great journey to contribute to the purpose and the creation value; all by tapping into consumer needs based on core competences of Sanquin"
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Founding Partner and Digital Business Accelerator
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Gazelle