To manage this scale effectively, clear processes, defined roles and responsibilities and automation became essential.
Another requirement was to have all visual assets completed with metadata, enabling the content automation track (see other Rituals case) and also part of the overall Content Transformation Program.
Full Force Digital designed a comprehensive process for content briefing, review, approval, and ingestion into the DAM system. Meanwhile taking the business's technological capabilities and user preferences into account. We then conducted a Request for Proposal (RFP) to select a workflow tool that aligns with the design, and we created user stories to ensure smooth implementation.
We delivered three expertly detailed workflow designs and user stories, ready for configuration into the preferred workflow tool, based on the completed RFP. This workflow design, user stories, and RFP selection provide the business with an effective and scalable solution that ensures the quality of content produced, while also driving operational efficiency.