To meet the growing demand for digital sales content, it's essential to create innovative, intelligent, consistent, reusable, and personalized content.
Full Force Digital introduced the Digital Twin Library, featuring Computer Generated Images (CGIs) of each Rituals product. The initial MVP project centered around Digital Twins was successfully completed within a three-month timeframe. It has now become a vital component of our ongoing Content Transformation Program in collaboration with Rituals.
Our content innovations have enabled us to scale, personalize, and enhance content agility, reducing lead times and saving costs.
By integrating these innovations with a data strategy supported by MarTech architecture and process design, we have not only met current requirements but also ensured that Rituals is prepared for whatever the AI-driven future may hold.