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Rituals' goal is to elevate Rituals.com to the status of a digital Flagship store, by scaling and personalizing content.
To meet the growing demand for digital sales content, it's essential to create innovative, intelligent, consistent, reusable, and personalized content.
“This strategy set the change on asset and UX transformation. The future business model will be totally controlled, better targeted, and always shoppable!”
Head of UX at Rituals
Making it happen
Full Force Digital introduced the Digital Twin Library, featuring Computer Generated Images (CGIs) of each Rituals product. The initial MVP project centered around Digital Twins was successfully completed within a three-month timeframe. It has now become a vital component of our ongoing Content Transformation Program in collaboration with Rituals.
Results and value
Our content innovations have enabled us to scale, personalize, and enhance content agility, reducing lead times and saving costs.
By integrating these innovations with a data strategy supported by MarTech architecture and process design, we have not only met current requirements but also ensured that Rituals is prepared for whatever the AI-driven future may hold.
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“Working with Rituals perfectly combines the digital acceleration skills we have within Full Force Digital. Combining architecture, technology, assets management, and content innovation into a scalable and predictable digital content-centric approach”
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Digital Accelerator
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Gazelle