){kind=logo}
)
The Advanced Materials Division of the Mitsubishi Chemical Group (MCG) realized that structured, centralized, and high-quality product information is key to inspire and inform customers across all channels
Full Force Digital orchestrated the program from selection to the delivery of a functional Product Information Management (PIM).
“With the introduction of the PIM, we have reduced time and effort in operational portfolio management tasks, facilitating ease and speed of doing business with us and we can focus on strategic customers and growth opportunities. Full Force Digital has been instrumental in establishing this, supporting us continuously, from selection to implementation to operational usage, aligning with all our stakeholders.”
Business Line Director - Mitsubishi Chemical Advanced Materials
Making it happen
We drove the RFP process for technology and development partners, facilitated architectural conversations, and guided the creation of a product content model. Furthermore, we led the content cleanup and migration and implemented a robust governance framework to maintain accurate and up-to-date product information. We also provided essential training for system users and coached the future product owner.
Results and value
The company is now capable of syndicating content across desired channels, both owned and third-party, ensuring consistent product information. Centralized information enables widespread product knowledge within the organization. Furthermore, technical debt was reduced by deprecating outdated systems.
)
"The teaming with MCG Advanced Materials perfectly demonstrates the sweet spot of our Full Force Digital proposition. Our ability to bring together marketing & channel management experience, with other functional areas like product management and IT, orchestrating this cross-functional team to facilitate our customer's digital growth, and integrate this into its operational processes"
){kind=small}
Digital Accelerator
)
)
)
)
)
)
)
)
Gazelle