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Centralized Product Information Management Implementation (PIM)

The Advanced Materials Division of the Mitsubishi Chemical Group (MCG) realized that structured, centralized, and high-quality product information is key to inspire and inform customers across all channels

Full Force Digital orchestrated the program from selection to the delivery of a functional Product Information Management (PIM).

“With the introduction of the PIM, we have reduced time and effort in operational portfolio management tasks, facilitating ease and speed of doing business with us and we can focus on strategic customers and growth opportunities. Full Force Digital has been instrumental in establishing this, supporting us continuously, from selection to implementation to operational usage, aligning with all our stakeholders.”

Michael Callahan
Business Line Director - Mitsubishi Chemical Advanced Materials

Making it happen

We drove the RFP process for technology and development partners, facilitated architectural conversations, and guided the creation of a product content model. Furthermore, we led the content cleanup and migration and implemented a robust governance framework to maintain accurate and up-to-date product information. We also provided essential training for system users and coached the future product owner.


Results and value

The company is now capable of syndicating content across desired channels, both owned and third-party, ensuring consistent product information. Centralized information enables widespread product knowledge within the organization. Furthermore, technical debt was reduced by deprecating outdated systems.


"The teaming with MCG Advanced Materials perfectly demonstrates the sweet spot of our Full Force Digital proposition. Our ability to bring together marketing & channel management experience, with other functional areas like product management and IT, orchestrating this cross-functional team to facilitate our customer's digital growth, and integrate this into its operational processes"

Rob Vijverberg
Digital Accelerator

About MCAM

The Advanced Materials division of the Mitsubishi Chemical Group (MCG), is a leading global manufacturer of high-performance thermoplastics and composites in the form of semi-finished products and finished parts. The organization is helping to bring ambitious ideas to life across a wide range of applications and industries.

From aeronautics to bioprocessing, the extensive international team is comprised of industry experts who collaborate with customers to find the right advanced materials, products, and technologies to make their most innovative ideas possible.

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