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The challenge was to establish a completely new Digital Marketing team and define an effective way of working.
Full Force Digital guided the creation of a marketing operating model, including processes, a capability framework, and role descriptions for all team positions.
“Full Force Digital is an integral part of the digital marketing and business development team that drives our market and customer-centered growth strategy in an actionable, measurable way.”
Senior Director, Global Business Development
Making it happen
Full Force Digital provided guidance in designing the marketing operating model. We crafted a comprehensive capability framework and defined role descriptions as a result. These outputs formed the basis for effective recruitment, onboarding, and training of new team members, as well as upskilling the existing ones. Additionally, we used the capability framework to assess applicants' CVs, guiding the selection process. The process descriptions we developed underpin the new ways of working within the Marketing team.
Results and value
Based on the role descriptions, the new marketing manager was selected and leading roles in the team were filled, forming an international customer-driven team with expertise in brand, content, lead management, and analytics.
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"Great to see the successful formation of a brand-new team following the development of their role descriptions. Using the capability framework in practice to support the selection of candidates validates the value of our contributions."
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Digital Accelerator
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Gazelle