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Bridging global IT and local business. The challenge is to align technology with business goals based on industry experience and market trends.

While the business objectives and requirements were yet to be defined, we focused on thoroughly understanding the necessary technological changes.

Our primary challenge was to create a reference architecture and narrative that would resonate with all stakeholders in context, regardless of their cross-functional roles and geographic locations.

“We place digital at the core of our business to connect and win and to connect in a digital world. We worked seamlessly with Full Force Digital to build the right reference architecture and communications to support the commercial operational plans“

Making it happen

We executed a deep-dive exploration of HGIS’s current situation and created an external reference case tailored to Heineken. Then we delivered a technical roadmap addressing the future needs of the organisation’s digital ambition, including the engagement and delivery phases.


Results and value

Amidst organisational changes, Full Force Digital created the right level of confidence within the relevant teams of Heineken IS to engage with success and deliver the reference architecture.

Understanding technology, changing consumer needs and company dynamics led to a plan that supported Global Heineken IS to meaningfully contribute to their ‘Commerce in a Digital World’ strategy.


“A joy to support the orchestration of technology to business relevance; building on the belief that a strong digital technology foundation is an enabler of improving business results”

Eric van der Hoeven

About Heineken

Heineken is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local, craft beers and ciders and employs approximately 85,000 people.