The launch was accompanied by an engagement plan and a technology roadmap.
Building an HCP knowledge portal that provides a relevant and personalised selection of medical scientific articles and presentations, based on individual profiles and content consumption. Orchestrating the creation of the platform, integrating Digital Asset Management, and ensuring content quality and availability as well as legal solidity.
After a successful MVP and first step on the content factory, all users in the multiple business units were able to work with the platform and contribute content and feature requests to the further development of the platform.
The initial platform was based on out-of-the-box technology to test feasibility and HCP engagement. According to the roadmap, the 2nd generation of the platform will be launched by the internal Danone/Nutricia team