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The Danone Nutricia Campus aims to independently advance nutrition through knowledge discovery, scientific insights, and medical education for healthcare professionals.
The launch was accompanied by an engagement plan and a technology roadmap.
“A very relevant and innovative way to continue to grow knowledge and insights of healthcare professionals”
VP Medical & Scientific Affairs and Market Access, Specialised Nutrition at Danone
Making it happen
Building an HCP knowledge portal that provides a relevant and personalised selection of medical scientific articles and presentations, based on individual profiles and content consumption. Orchestrating the creation of the platform, integrating Digital Asset Management, and ensuring content quality and availability as well as legal solidity.
Results and value
After a successful MVP and first step on the content factory, all users in the multiple business units were able to work with the platform and contribute content and feature requests to the further development of the platform.
The initial platform was based on out-of-the-box technology to test feasibility and HCP engagement. According to the roadmap, the 2nd generation of the platform will be launched by the internal Danone/Nutricia team
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“What made this a special project was the fact it was initiated by a team of professionals with a genuine intent to share knowledge and understanding of the role of nutrition in a patient's recovery process."
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Founding partner and Digital Accelerator
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Gazelle