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Building the digital engagement engine for a global leader in early-life nutrition

From strategy to implementation, we enabled a full digital transformation.

Full Force Digital orchestrated a digital content experience by designing and implementing a solid technology foundation and developing a full program around people and processes (and the maturity thereof).

“The team has designed and delivered the foundation of the future business model. Consumer centricity is at the heart of the services offered. Made possible by combining data, technology, insights, and smart modeling“

Bridgette Heller
President Danone Early Life Nutrition

Making it happen

Complex multi-functional aspects had to be understood and modeled. Orchestrated data, profiles, content, and technology went hand in hand with growing digital competencies, changing organizational design, and enabling the delivery of a unique e-commerce proposition. This had to undergo a global rollout, considering different organisations and maturity levels, including a combination of central solutions and a local menu of options.


Results and value

Within 14 months, the designed technology stack was fully implemented and operational across 14 countries. This led to 30% cost savings vs. the running costs of existing technology, contributing to the delivery of 200% growth vs. average market growth.

The combination of deep technology and executive business knowledge drove this complete digital transformation from strategy to implementation.


“Using state-of-the-art technology we were able to get a very good understanding of the behavior and needs of Danone’s online clients, thus providing them a much better user journey”

Paul Visser
Digital Accelerator

About Danone

Danone Specialized Nutrition comprises Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN). These two businesses represent a portfolio of science-based nutritional solutions designed to positively impact health through food for people who need it most, and at the most critical times of their lives, from preterm infants to old age.

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