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Implementing the foundations of technology and data, integrated global digital and e-commerce strategy

Delivering the business case behind the changes is the real objective: both short-term (cost efficiencies) and long-term (business value driven by capabilities).

Full Force Digital managed the global web and MarTech re-platforming and installation during unprecedented downsizing due to the global pandemic. With an in-house team, we became part of the AkzoNobel organisation to understand the company, its culture, and its people — an absolute prerequisite for the creation of the integrated global digital strategy and strategic programme for e-commerce.

"Full Force Digital has become a key partner of the digital marketing organisation in a time where major change programs are designed and executed“

Michel Claassens
Global Director Digital Marketing & E-commerce

Making it happen

We’ve been leading their Global Digital Center of Excellence: managing projects at the crossroads of technology and business impact, as well as harmonising MarTech within the organisation, including decommissioning old programs and platforms. We’ve contributed to cross-functional strategy for global eCommerce, addressing all go-to-market models and creating a technical roadmap to deliver digital and e-commerce strategy.


Results and value

Our broad experience in large international organisations, combined with experience in global digital transformation programmes, made it possible to lead AkzoNobel’s global cockpit for digital excellence and deliver the foundation for a business-driven digital transformation.


"As part of Akzo Nobel’s Grow and Delivery Strategy, Full Force Digital enabled the acceleration of the client’s digital growth and enhanced profitability through the reshaping of digital architecture and operational processes"

Rob Steffe
Digital Accelerator

About AkzoNobel

AkzoNobel has a passion for bringing surfaces alive. Being experts in the proud craft of making paints and coatings and setting the standard in color and protection since 1792. The world-class portfolio of brands – including Dulux, International, Sikkens, and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, AkzoNobel is active in 150+ countries.

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