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Delivering the business case behind the changes is the real objective: both short-term (cost efficiencies) and long-term (business value driven by capabilities).
Full Force Digital managed the global web and MarTech re-platforming and installation during unprecedented downsizing due to the global pandemic. With an in-house team, we became part of the AkzoNobel organisation to understand the company, its culture, and its people — an absolute prerequisite for the creation of the integrated global digital strategy and strategic programme for e-commerce.
"Full Force Digital has become a key partner of the digital marketing organisation in a time where major change programs are designed and executed“
Global Director Digital Marketing & E-commerce
Making it happen
We’ve been leading their Global Digital Center of Excellence: managing projects at the crossroads of technology and business impact, as well as harmonising MarTech within the organisation, including decommissioning old programs and platforms. We’ve contributed to cross-functional strategy for global eCommerce, addressing all go-to-market models and creating a technical roadmap to deliver digital and e-commerce strategy.
Results and value
Our broad experience in large international organisations, combined with experience in global digital transformation programmes, made it possible to lead AkzoNobel’s global cockpit for digital excellence and deliver the foundation for a business-driven digital transformation.
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"As part of Akzo Nobel’s Grow and Delivery Strategy, Full Force Digital enabled the acceleration of the client’s digital growth and enhanced profitability through the reshaping of digital architecture and operational processes"
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Digital Accelerator
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Gazelle