Rituals' focus on growing digital commerce led to 'content explosion' required to fill all Product Detail Pages with immersive and relevant visual assets. To manage this scale effectively, a target operating model of clear processes, defined roles and responsibilities became essential.
Another requirement was to have all visual assets completed with metadata, enabling the content engagement engine to be further automated.
Full Force Digital shaped a workflow driven target operating model to manage the Content Value Chain (content briefing, review, approval, and ingestion). All was managed from the digital engagement engine (via the Digital Asset Manager). We then conducted a Request for Proposal (RFP) to select a workflow tool that aligns with the design, and we created user stories to ensure smooth implementation.
We delivered three expertly detailed workflow designs and user stories, ready for configuration into the preferred workflow tool, based on the completed RFP. This workflow design, user stories, and RFP selection provide the business with an effective and scalable solution that ensures the quality of content produced, while also driving operational efficiency.
Rituals is a Dutch-based beauty brand that offers a range of luxurious and holistic products for the body and home. Their products are inspired by Eastern traditions and use natural ingredients to enhance overall well-being. The brand is committed to sustainability and has initiatives in place to reduce its environmental impact, including using recycled materials in packaging and supporting reforestation projects.
