Rituals

Create the future with a composable E-commerce architecture.

Create the future with a composable E-commerce architecture.

Ensuring the success of Rituals' omni-channel e-commerce landscape by crafting a memorable online selling ceremony, offering exceptional content and performance. Effectively managing the MarTech landscape is vital and a key enabler for the delivery of the ultimate customer experience.

Making it happen

Full Force Digital orchestrates this optimization process by designing future architecture, coordinating with stakeholders and guiding the journey towards the end-goal. This includes implementing headless CMS, automating DAM processes, enhancing enterprise search capabilities, delivering a PIM solution and progressive web apps.



Results and value

As a result, Rituals has effectively accomplished centralized management of all channels from a single source, leading to notable simplification and elimination of redundancies (faster time to market), while simultaneously enhancing quality. This comprehensive approach ensures that all customer touchpoints, including their flagship webstore, are being optimized to cater for future requirements.

"To achieve ambitious growth goals, it is crucial to transition a monolith MarTech infrastructure. Full Force Digital provided expert advice, coordinated efforts, and successfully implemented a composable, future-ready architecture."

About Rituals

Rituals is a Dutch-based beauty brand that offers a range of luxurious and holistic products for the body and home. Their products are inspired by Eastern traditions and use natural ingredients to enhance overall well-being. The brand is committed to sustainability and has initiatives in place to reduce its environmental impact, including using recycled materials in packaging and supporting reforestation projects.

"Architects are frequently brought in when problems arise and it is already too late. However, Rituals has recognized early on that their existing digital infrastructure would not support their anticipated future expansion, they sought guidance from FFD at precisely the right moment."


Marco Fredriksen
Marco Fredriksen
Founding partner
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