Delivering the roadmap and business case for an integrated global digital and e-commerce strategy
Delivering the business case behind the changes is the real objective: both short term (cost efficiencies) and long term (business value driven by capabilities).
Full Force Digital managed the global web and MarTech replatforming and installation during unprecedented downsizing due to the global pandemic. With an in-house team, we became part of the AkzoNobel organisation to understand the company, its culture and people — an absolute prerequisite for the creation of the integrated global digital strategy and strategic programme for e-commerce.
We’ve stepped in to lead the Global Digital Center of Excellence: harmonising MarTech within the organisation, including decommissioning old programs and platforms. We’ve created and delivered on the roadmap and business case for a cross-functional strategy for global eCommerce, addressing all go-to-market models incl. the implementation to deliver a technical foundation for the digital content and e-commerce strategy.
Our broad experience in large international organisations, combined with experience in global digital transformation programmes, made it possible to lead AkzoNobel’s global cockpit for digital excellence and deliver a digital approach that unites marketing and commerce to enable scalable, efficient, and personalized content creation while reducing lead times with 60%!
Michel Claassens
Global Director Digital Marketing & Ecommerce
AkzoNobel has a passion to bring surfaces alive. Being experts in the proud craft of making paints and coatings and setting the standard in color and protection since 1792. The world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, AkzoNobel is active in 150+ countries.
