The challenge was to establish a complete new Digital Marketing team and define an effective way of working. Full Force Digital guided the creation of a marketing operating model, including processes, a capability framework and role descriptions for all team positions.
Full Force Digital provided guidance in designing the marketing operating model. We crafted a comprehensive capability framework and defined role descriptions as a result. These outputs formed the basis for effective recruitment, onboarding, and training of new team members, as well as upskilling the existing ones. Additionally, we used the capability framework to assess applicants' CV's, guiding the selection process. The process descriptions we developed underpin the new ways of working within the Marketing team.
Based on the role descriptions, the new marketing manager was selected and leading roles in the team were filled, forming an international customer-driven team with expertise in brand, content, lead management and analytics.
Tamara van Beelen Head of Marketing at Collins Foods Europe
The Advanced Materials division of the Mitsubishi Chemical Group (MCG), is a leading global manufacturer of high-performance thermoplastics and composites in the form of semi-finished products and finished parts. The organization is helping to bring ambitious ideas to life across a wide range of applications and industries.
From aeronautics to bioprocessing, the extensive international team is comprised of industry experts who collaborate with customers to find the right advanced materials, products, and technologies to make their most innovative ideas possible.
