The Danone Nutricia Campus is aimed to independently advance nutrition through knowledge discovery, scientific insights and medical education for healthcare professionals. The launch was accompanied by an engagement plan and a technology roadmap.
Building a HCP knowledge portal that provides a relevant and personalised selection of the medical scientific articles and presentations, based on individual profiles and content consumption.
Orchestrating the creation of the platform, integrating Digital Asset Management and ensuring content quality and availability as well as legal solidity.
After a successful MVP and first step on the content factory all users in the multiple business units were able to work with the platform and contribute content and feature requests to the further development of the platform.
The initial platform was based on out of the box technology to test feasibility and HCP engagement. According to the roadmap the 2nd generation of the platform will be launched by the internal Danone/Nutricia team
Katrien van Laere - VP Medical & Scientific Affairs and Market Access, Specialised Nutrition at Danone
The Danone Nutricia Campus Stichting (foundation) is a non-for-profit entity created in 2021 by Danone with external nutrition experts. The foundation is led by an independent board of medical experts with the goal of advancing nutrition by growing knowledge, insights and education of healthcare professionals. The foundation oversees the Danone Nutricia Campus open science education platform, where the latest science, nutrition, health and patient care is shared, and in doing so, connects healthcare providers from around the world to generate meaningful scientific conversations.
