Create a transformational roadmap and business case and realize the delivery and roll-out of a data-driven and consumer-centric journey strategy. An experience assessment created engaging experiences, addressing the most promising touchpoints in the Consumer Value Journey.
To succeed, we analyzed and modelled complex multi-functional aspects. We orchestrated data, profiles, content, and technology to deliver a unique e-business proposition. The project advanced through multiple proof points prior to the global rollout, accommodating different organizations and maturity levels with a mix of central solutions and local options.
The combination of deep data- and content knowledge and executive business views drove this complete digital experience transformation from strategy to implementation, contributing to the delivery of double growth vs. average market growth.
Bridgette Heller
President Danone Early Life Nutrition
Danone Specialized Nutrition comprises Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN). These two businesses represent a portfolio of science-based nutritional solutions designed to positively impact health through food for people who need it most, and at the most critical times of their lives, from preterm infants to old age.
