Full Force Digital managed the global web and MarTech replatforming and installation during unprecedented downsizing due to the global pandemic. With an in-house team, we became part of the AkzoNobel organisation to understand the company, its culture and people — an absolute prerequisite for the creation of the integrated global digital strategy and strategic programme for e-commerce.
We’ve been leading their Global Digital Center of Excellence: managing projects at the crossroads of technology and business impact, as well as harmonising MarTech within the organisation, including decommissioning old programs and platforms. We’ve contributed to cross-functional strategy for global eCommerce, addressing all go-to-market models and creating a technical roadmap to deliver digital and e-commerce strategy.
Our broad experience in large international organisations, combined with experience in global digital transformation programmes, made it possible to lead AkzoNobel’s global cockpit for digital excellence and deliver the foundation for a business-driven digital transformation.