The challenge was to create a future state definition for a clean and efficient solution for all digital assets to be published seamlessly across all endpoints being web, app, and instore. The goal was to have a single high-resolution asset, enriched with accurate metadata and taxonomy as a part of further automation of the Content Value Chain.
Our vision for Rituals' Content Transformation Program drove the requirements for a suitable DAM solution. From there, Full Force Digital orchestrated every step of the process, including tool selection, implementation, data modeling, and process design.
As a result, Rituals now has complete control over the assets in the DAM and its consistency across all internal and external endpoints like wholesale partners and to social. Our solution has greatly reduced manual labor by automating re-sizing and versioning, allowing a wider user audience to utilize high-end assets and encouraging asset re-use on the way to be 60% more effective in content production.
Anne-Claire van Veen
General Manager Creative Agency
Rituals is a Dutch-based beauty brand that offers a range of luxurious and holistic products for the body and home. Their products are inspired by Eastern traditions and use natural ingredients to enhance overall well-being. The brand is committed to sustainability and has initiatives in place to reduce its environmental impact, including using recycled materials in packaging and supporting reforestation projects.
