Building the digital engagement engine for a global leader in early-life nutrition
From strategy to implementation, we enabled a full digital transformation. Full Force Digital orchestrated a digital content experience by designing and implementing a target technology architecture and develop a full roadmap and business case for the implementation (incl. people and processes).
Complex multi-functional aspects had to be understood and modelled. Orchestrated data, profiles, content and technology went hand in hand with growing digital competencies, changing organizational design, and enabling delivery of a unique e-commerce proposition. This had to undergo a global rollout, considering different organisations and maturity levels, including a combination of central solutions and a local menu of options.
Within 14 months, the designed technology stack was fully implemented and operational across 14 countries. This led to 30% costs savings vs. the running costs of existing technology, contributing to the delivery of 200% growth vs. average market growth.
The combination of deep technology and executive business knowledge drove this complete digital transformation from strategy to implementation.
Bridgette Heller
President Danone Early Life Nutrition
Danone Specialized Nutrition comprises Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN). These two businesses represent a portfolio of science-based nutritional solutions designed to positively impact health through food for people who need it most, and at the most critical times of their lives, from preterm infants to old age.
