Rituals' goal is to elevate Rituals.com to the status of a digital Flagship store, by scaling and personalizing content. To meet the growing demand for digital sales content, it's essential to create atomated, intelligent, consistent, reusable, and personalized content.
Full Force Digital introduced the Digital Twin Library, featuring Computer Generated Images (CGIs) of each Rituals product. The initial MVP project centered around Digital Twins was successfully completed within a three-month timeframe. It has now become a vital component of the digital engagement engine transformation Program
Our content innovations have enabled us to scale, personalize and enhance content agility, reducing lead times saving costs.
By integrating these innovations with a data strategy supported by MarTech architecture and process design, we have not only met current requirements but also ensured that Rituals has a future state readiness for whatever the AI-driven future may hold.
Sandra Karis
Head of UX at Rituals
Rituals is a Dutch-based beauty brand that offers a range of luxurious and holistic products for the body and home. Their products are inspired by Eastern traditions and use natural ingredients to enhance overall well-being. The brand is committed to sustainability and has initiatives in place to reduce its environmental impact, including using recycled materials in packaging and supporting reforestation projects.
